|p johnson SS0910|
What says Johnson?
“Copying is the best form of flattery I suppose, but it’s a little bit too close for comfort. It’s a tiny market in Australia and there’s only two of us doing it. It would be nice if people came up with something a little bit original. Not many people have probably seen my campaign and that’s why he probably thought he could do it. It’s frustrating for me because I’m small. It’s annoying”.
What says Jensen?
“Patrick does have a campaign like that. But we actually have have a long interest in illustration. Really what we’re creating here is harking back to the old New Yorker magazine-type illustrative concepts”.
As to the criticism that the new MJ Bale campaign is just a blatant ripoff of P Johnson’s, Jensen told frockwriter:
“We’ll take that criticism on the chin, What we like is this nostalgic concept of illustration, whether it’s through our patterns that we’re drawing or our illustrations. For us it’s an ongoing process of collaborating with artists. And this is what we’ve got this season. It’s just a bit of fun It’s a seasonal campaign that’s out there.
“I’m not saying that its our idea. It’s an illustrative format that we like and this is what we’re doing this season. We’re not stuck on any one concept. We’ll take the criticism on the chin. It’s a new campaign. We like it. And we hope other people like it as well.”
Why doesn't Jensen dedicate some of his by all accounts considerable resources to the research and development of new creative ideas?
all images: supplied to frockwriter by pj johnson