Friday, February 25, 2011

Bulgari's lion queen

How does Italian jeweller Bulgari top campaigns starring naked Julianne Moore alongside a sulphur-crested cockatoo and the next season, some adorable lion cubs? With a campaign for the company's brand new Mon Jasmin Noir fragrance starring another naked American actor, Kirsten Dunst, opposite... a full-grown lion. Behold what frockwriter understands is an exclusive preview of Bulgari's Mon Jasmin Noir campaign that is being released later today. It was shot by Mert Alas and Marcus Piggott at Villa Balbianello in the exquisite Lake Como region just outside of Milan. Working alongside lion cubs is one thing, but even with the behind-the-scenes imagery (below), we're not convinced that Dunst happily nestled snugly against a real lion and/or that Mert + Marcus managed to get both it and Dunst to 'love the camera' at the same moment - and that's it's not a Photoshop mashup. Then again, Dunst is an old hand with big cats. Some movie sites list her as the voice of young Nala in Disney's 1994 animated feature The Lion King (IMDB has Nikete Calame voicing the role). The following year, she co-starred in Jumanji, opposite Robin Williams and some scary - albeit computer-generated - lions. 

 all images: supplied to frockwriter by bulgari


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