Thursday, February 10, 2011

In with the new - David Jones Autumn/Winter 2011

Tuesday's David Jones show felt the same, but different, to previous years' events. There was no Mark McInnes, Colette Garnsey, Miranda Kerr or even sass & bide. With the exception of relatively recent fashion ambassador addition Kerr, all had been front-and-centre at the show for almost a decade, laying the foundations for the "house of brands" into which the department store subsequently evolved. Taking their places and for a variety of different reasons - which ranged from scandal and resignations, pregnancy and defection, all in the space of eight months - was a new management team (albeit one promoted from within) and a swag of new labels, the absolute standout of which on the night just had to be Josh Goot and his colourblocked bodycon dresses and tulip skirts and tops with wildly expressionistic graphics. Not forgetting some highly polished Australian modelling talent, that included girls who have walked for some of the world's biggest fashion brands: Nicole Trunfio, Alexandra Agoston, Myf Shepherd, Stephanie Carta, Tiah Eckhardt and Christina Carey. And some newcomers who may soon follow them. Think Rosemary Smith (above, in Josh Goot), who is off to the European shows with at least one big name in her appointment book. Click (here) for frockwriter's Posterous pic gallery of backstage shots taken before and during the show. 


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