Thursday, March 17, 2011

Deep in Vogue - LMFF 2011

Second up on the L'Oréal Melbourne Fashion Festival's main runway schedule was the Vogue Australia showcase, featuring the finalists of LMFF's 2011 Designer Award: Melvin Tanaya's and Lyna Ty's three seasons old menswear brand Song for the Mute, which won the award, plus Arnsdorf, Bassike, Dress Up, Ellery, From Britten, Laurence Pasquier and Lui Hon. Styled by Vogue's Trevor Stones, it was an edgy showcase of exciting, emerging Australian design talent. And it wasn't only the new brands that attracted frockwriter's attention. Rachel Grasso (above) was also a standout. Modelling for four years and repped in Sydney by Priscilla's, the 20 year-old Perth native of Irish/Italian ancestry must have walked in front of our camera on more than one previous occasion. For some reason, we really noticed her this week.


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