Wednesday, April 28, 2010

Myf Shepherd and Rachel Rutt are MUTT

myf shepherd via

On Monday, frockwriter told you about a potentially explosive new Australian fashion blog called Heyweird: a series of interviews with anonymous fashion and creative insiders, conducted by two anonymous models. “High profile” models, promised Lorena Mercado, who has recruited the duo - whose joint byline is "MUTT" – to file behind-the-scenes dispatches for the new RAFW section of her Australian INFront site. Frockwriter had a chat to one of the models this afternoon. With her consent, we can now reveal both names. You may have heard of them. Myf Shepherd and Rachel Rutt. That’s right, the breakout runway stars of respectively, RAFW’s SS0809 and SS0910 seasons, with Shepherd instantly catapulted by the 2008 event into the beginnings of a stellar international career.

Rutt hit the ground running in the SS10 season in New York in September, but is currently hampered by visa issues.

Rutt will be walking next week’s runways. However, she reports that Shepherd will not be appearing in any shows, contrary to previous speculation.

Currently studying at Sydney’s College of Fine Arts, Shepherd will nevertheless be working closely with Rutt next week on the Australian INFront project.

Their interviewees will, however, most definitely remain anonymous says Rutt.

Rutt (below), who walked in today’s Carla Zampatti show, declined to do an interview, noting that the duo wants the blog to speak for itself.

Stay tuned for some interesting developments - especially if they start pumping their international insider network.


HotCaviar said...

so great to see Rutt back on the catwalk next week... I really love her look... interesting to see how the website develops, no doubt it will be popular now that the models are revealed... said...

nice post! great!

fashion herald said...

Interesting that they went public with their identities. I like the anonymous insider blog, like 39th and Broadway in NYC that talks about what it's really like to work in the Garment District.

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