The lovely bones: Anna Lundgaard

nick kelly/velour via noir facade

 

Frockwriter recently launched a new series dedicated to images of extreme thinness that are promoted by the fashion industry. Whether these are the fruit of contrived poses in which the models have been art directed, crafty Photoshop work or else that is exactly what the models in question look like, we thought it was worth sharing a few of those shots that some publishers green light, which prompt others to do a double take. While this hilarious shot of Dane Anna Lundgaard from the latest issue of Velour magazine is clearly a fantasy concept, we couldn't help pondering its inescapable irony against the backdrop of the skinny model debate. One assumes it may be deliberate satire. Lensed by Brit Nick Kelly and styled by Alexia Somerville, it's part of an editorial called 'Heroes or Villains' that is based on the cartoon superhero world. And quite possibly inspired by Skeletor and Scare Glow, the two skeletal villains of Mattel's Masters of the Universe cartoon franchise. Head to Noir Facade to see the rest of the series.

The dark side: Meghan Collison covers Oyster 90

 

Well it’s not quite Samara Morgan in The Ring. And of course, anything is better than Abbey Lee Kershaw’s October 2008 cover of Dazed & Confused (below), in which Kershaw's face was totally eclipsed by shadow. But interesting choice of image, nonetheless, of Canadian Meghan Collison for the cover of Oyster 90. Shot by Pierre Toussaint, Collison is glancing downwards, her eyes obscured by her bangs and her deathly pallor only accentuated by the use of foundation in the place of lipstick. Given that she looks like a Burberry-clad vampire extra from True Blood, perhaps Oyster is being a little ironic with the coverline "LOVE LIFE". But the sombre cover may well complement the mood of the editorial contents, which include interviews with LA Zombie director Bruce LaBruce and actor Paz de la Huerta, a star of the dark, graphic Prohibition era US drama Boardwalk Empire. Not to mention a "fashion week adventures" diary from Catherine McNeil, whose Spring/Summer 2011 runway season ended in mysterious circumstances midway through the season at London Fashion Week. On sale Friday 10th December.

Andrej Pejic, campaign trailblazer

thomas lohr for i-D via TFS

Long time, no Andrej Pejic post. Australia's most successful new model, of either gender, has been building up such a body of editorial work since first emerging on the Paris menswear runways in June, it has been difficult keeping up. We clocked, of course, his three Vogue coups - notably the Vogue Paris and Vogue Italia spreads, shot with Mert + Marcus and Steven Meisel, respectively. And it seems Pejic's blue chip editorials - which all capitalised on his distinctive androgynous look, a look that some have suggested is at the vanguard of a new "femimen" trend - have not gone unnoticed by other fashion heavyweights. Frockwriter can reveal that Pejic recently flew to north Africa to shoot an advertising campaign for a major international fashion brand. We can't disclose the name, unfortunately, just that it co-stars top (female) Latvian model Ginta Lapina. With the right styling, 21 year-old Lapina could be a dead ringer for 19 year-old Pejic, who is of course half Serbian and half Croatian. It sounds like the brand, which produces both mens and womens collections, may be planning a mix-and-match, guess-the-gender concept. But that won't be Pejic's only Spring/Summer 2011 campaign. After returning to Australia on Saturday to commence work with some local publications, Pejic has suddenly been obliged to up stumps after being booked for another ad campaign - this time for a major European fashion brand. He leaves tomorrow for New York to shoot that with a well-known photographic duo. Pejic will then return to Australia to spend Christmas with his family, before leaving for Europe in early January, ahead of the Fall/Winter 2011/2012 menswear season in Milan and Paris.   

From Social-Lites to Urbanomics: Eleven "crucial" consumer trends for 2011

vanessa jackman

The just-published list of 11 Crucial Consumer Trends for 2011 by consumer analyst Trendwatching is an interesting read. More than one trend, not surprisingly, was borne of the social media revolution. Of particular note for the fashion business is #4: "Made for China (if not BRIC)". This flags the flurry of Western fashion and luxury brands to launch either limited edition products specifically tailored to, or else completely new brands in, the rapidly-developing BRIC economies (Brazil, Russia India, China). Goldman Sachs, which coined the term in 2001, reports that the BRICs have contributed over a third of world GDP growth over the past decade, growing from one sixth to nearly one quarter of the world economy. By 2050, predicts Goldman Sachs, their combined economies could eclipse those of the current richest countries of the world. This year's bespoke BRIC product includes Levi’s Denizen jeans brand for Asians; a 12-unit collection of Christian Dior Lady Blue Shanghai products, including a phone, that was only released in Shanghai; the new Hermès brand Shang Xia and Chloé's limited edition Marcie handbag, launched exclusively in Shanghai stores this month. Here is Trendwatching's 2011 list, complete with a dizzying array of buzzwords. Get with the program.

Westfield Sydney in 3D

The Ivy bar and restaurant complex isn't the only initiative that's helping put a pulse into Sydney's CBD. The A$1.2billion Sydney Westfield development already has the city buzzing and it's not due for completion until 2012. Both anchor tenants, Australia's biggest David Jones and Myer flagships, have increased their trading hours by an hour each day. And as anyone wandering through the 130 specialty boutiques and restaurants that opened in Stage One in October can attest, it's pretty busy in there. There is a lot yet to open in the first half of 2011, including Australia's first Zara and new luxury players, including Bottega Veneta, Christian Louboutin and Miu Miu. Adding to the existing level five "food precinct" that has already opened - aka The Sydney Room - will be a by all accounts spectacular open air rooftop terrace on level seven called the Sky Bar. This is not a traditional box mall, but an amalgam of three existing retail arcades. It's a little complicated to navigate at first and some are complaining it is also a little dark, but the striking architecture marks this development apart from other Westfields. It was outsourced to Melbourne's John Wardle Architects for the exteriors and for the interiors, to Tokyo's Wonderwall, whose clients include Colette, A Bathing Ape and Uniqlo. Curious to see what the whole development will look like in 2012? Check this cool 3D animation below, for a virtual tour.   

Ivy Shore

What a glorious Sydney summer's day for a Christmas party by the pool. That's what Pages Digital threw this afternoon at The Ivy's rooftop Pool Club. On deck were friends and family of the Sydney-based digital publisher (and frockwriter’s advertising partner), including managing director/founder Marnie Dibden Cate, husband Will ‘DJ Goodwill’ Cate, PD-ites Alex Light and Zac Bayly, designers Dion Lee, Carrie Cooper (Beau Coops) and Weave Dibden Neck (By Weave - also Marnie's sister). Much fun - and vodka - was had by all. But it wasn’t the only bash at the venue. Also poolside: the Christmas party of Sydney casting director and acting coach Sandra Lee Paterson. Could this perhaps explain why so many of the attendees on the other side of the pool looked like they were auditioning for a Sydney-based version of US reality show Jersey Shore? While observing the plethora of poufs, microshorts, daring decolletages, fake tans, testosterone and ripped abs, one wag dubbed the scene Ivy Shore. Click (here) to see frockwriter's Posterous pic gallery.

Vogue means never having to say you're seventy

tom ford for vogue paris via fashion_screen

Ah the Tom Ford issue of Vogue Paris. It just keeps on giving. Following the 'Forever Young' editorial in which a blinged-up grey-haired couple is caught by Ford's camera in flagrante delicto - and Ford's proclamation that he has had it with the cult of youth, the stigmatization of wrinkles and all those who "cheat" time - comes an editorial spread starring some of the women who modelled the new Tom Ford womenswear collection at his exclusive media launch at New York Fashion Week in September. And a couple of ringins, including Ali McGraw. (In order below) Betty Catroux, Marisa Berenson and Lauren Hutton look like ultra glamorous 60+ women - although any thinner and Berenson would have been at grave risk of being mistaken for a light stand in Vogue's studio. The Love Story star, however, doesn't look a day over 45. Which is fascinating, since McGraw is in fact 72. Granted, she has been practicing yoga for the past 20 years, but considering that this is what McGraw looked like in 2006 and here she is in an interview with Oprah Winfrey several months ago - looking absolutely fantastic, we must say - is it just a question of good lighting or has she in fact been Photoshopped by Vogue to within an inch of her life? Given Ford's vigorous stance on ageing in the 'Forever Young' editorial, the latter scenario would seem more than a little inconsistent.

Old spice: Not even age shall weary Tom Ford's fashion porn stars

 

Following the Crystal Renn editorial in which the world's most famous plus size model receives a gamut of cosmetic surgery procedures - and some oral pleasure - yet more images of the Tom Ford-edited December 2010 edition of Vogue Paris have surfaced. In an editorial spread entitled 'Forever Love', this time Ford tackles the subject of old age, shooting two apparently septuaganarian models groping each other while showcasing the latest in fine jewellery. In a post-script, Ford, who also photographed the editorial, notes: “I am tired of the cult of youth. The cultural rejection of old age, the stigmatization of wrinkles, grey hair, of bodies furrowed by the years. I am fascinated by Diana Vreeland, Georgia O’Keeffe and Louise Bourgeois, women who have let time embrace them without ever cheating. Society today condems this, me, I celebrate it. For this session of fine jewellery, I imagined a man and a woman who had been together for a long time, faithful to each other and always incandescent with desire”.

The Victoria's Secret Fashion Show 2010

manik mercian for victoria's secret/getty via daylife

The Victoria's Secret Fashion Show 2010 screened in the US on Tuesday night. Predictably, it did not take long to wind up on YouTube. Here is the entire show, below, which frockwriter noted last month did not include a single Australian model for the first time in four years. Several Australians were, however, involved in the show. For the sixth consecutive year, Sydney jeweller Jenny Mercian created some spectacular showpieces, including this fringed corset, above. And New York-based Sydney expat casting director and show producer Kannon Rajah can be seen in numerous shots sending the models out onto the runway. 

Rachel Rutt, the face of summer

Who's a popular girl then? One of frockwriter’s favourite models, Sydneysider Rachel Rutt, finally looks to be getting some recognition. In May, we mentioned that Rutt had just scored her second international magazine cover – Dazed & Confused Japan, following one of 12 multicovers of the French Revue de modes in October 2009 – but had yet to make page one of any local titles. Well she more than makes up for it this month by scoring the covers of the summer editions of Australia’s Yen (below) and New Zealand’s No magazine (above), which launched today in NZ. Update 2/12: Although she is not on the actual cover of the December edition of The Australian's luxury magazine Wish, which is out tomorrow, Rutt nevertheless features in its Christmas fashion cover story. Here is a behind-the-scenes video: