Gareth Pugh FW0910 live blog

Fashion never sleeps - and nor does frockwriter. Especially not when we’re on deadline. But another live blog calls people. And who are we to ignore it? Nick Knight’s SHOWstudio is thoughtfully providing a live stream (correction, video) of Gareth Pugh’s FW0910 collection at 5pm today Paris time, which is 3am AEST tomorrow. Join frockwriter, Bryanboy and Imelda live as we slice and dice Pugh’s sure-to-be theatrical extravaganza and ponder the second biggest rumour of the season after Alessandra Facchinetti working on Tom Ford’s new womenswear label: is Pugh headed for Dior Homme? Beyond LVMH’s statement that the company is bankrolling Pugh's shows, some believe an announcement is imminent. Today? Ironically, Pugh’s FW0910 show timeslot immediately follows that of Kris Van Assche, the Dior Homme incumbent Pugh is tipped to replace. In the interim, here is Pugh, above, in some other SHOWstudio vignettes.

05/03: As becomes obvious at the kickoff of the blog, Pugh did not do a runway show yesterday, but showed a video. That's fine and it was still a first look, however we can't help expressing our disappointment in SHOWstudio's lack of transparency. The website advertised "the exclusive opportunity to watch Gareth Pugh's eagerly-awaited A/W show, live on SHOWstudio... we will be able to simultaneously show exactly what press and buyers will see". Several phone attempts last night to clarify the exact nature of the presentation were blown off, with a SHOWstudio rep refusing to confirm or deny whether it was definitely a live stream of a runway show. We received confirmation that it was a video from Sonny Vandevelde in Paris at 2.28am (Cover It Live's time code here is one hour out for some reason). We can't help feeling SHOWstudio deliberately misled readers - possibly also showgoers. Apologies to anyone who stayed up until 3am on our recommendation, expecting to see a runway collection.