Monday, March 23, 2009

RAFW SS0910: The Recessionista edition

sonny vandevelde via TFS

Well Rosemount Australian Fashion Week is five weeks away. With a jam-packed, star-studded 2008 event that was widely-touted as the "best-ever", combined with the current dire economic climate, could the Spring/Summer 0910 edition possibly live up to last year? Frankly, it's far too early to call. Those who followed my Fully Chic blog at this time last year will recall that Fully Chic blogged the SS0809 schedule as it was coming together. Frockwriter plans to do the same again. Judging by early bird calls out, a schedule is starting to take shape. Below you will find its bare bones, which consist of those who say their show dates and times are locked in, including several high profile names.

There is also a "TBC" list of brands whose reps say they will definitely show, but who do not yet have confirmed slots.

This draft schedule will be updated as we move forward.

In addition to news updates which will appear as solo posts, and as this post moves further down the page in the coming days/weeks, look for the RAFW UPDATED SCHEDULE button on the top right-hand side of this page. It will link straight through to the draft schedule.

The word on the street is that this will be a very different event - and one that may even be cut to four days. In the current environment, which has seen similar cuts to international show schedules, does anyone find that surprising?

That said, it's worth remembering that last year the Friday schedule came together at the last minute, with no less than Akira popping up as the RAFW closer. Frockwriter hears that one very cool Australian label may have already locked in a Friday timeslot. UPDATE 26/3: Anna & Boy say they are confirmed for Friday at 10.00am.

Difficult times call for different strategies and not only are several big names not showing, several publicists told frockwriter that they are deliberately concentrating on smaller show lists - out of concern that they might not be paid.

"It's going to be the battle of the publicists - with several big brands not showing, it's going to be interesting to see who steps up to the plate" noted one publicist.

Alex Perry is not showing at RAFW for the first time in the 14-year history of the event. According to Perry's office, the recent Queen Mary show was it for Perry for SS09.

Both Easton Pearson and Akira Isogawa are definitely out of the event, Isogawa making his decision as late as last week.

Leona Edmiston is showing off-schedule in the leadup to the event.

Josh Goot also looks to be a definite no-show.

Goot has just returned from London Fashion Week and, as we reported in October, is heading to Barcelona for the el Botón-MANGO Fashion Awards on April 29th. Goot is one of ten finalists competing for the rather spectacular prize purse of 300,000 euros.

As for TBCs, in spite of the financial predicament of her husband, Phillip Smouha, it may surprise some to hear that Lisa Ho is “absolutely” showing, according to her publicist Adam Worling, who is currently locking in dates.

Kate Sylvester, who made headlines at the event last year over her styling use of war medals, initially planned to do an off-schedule show in the RAFW leadup. These plans have now been shelved and Sylvester is currently mooting an on-schedule show, possibly on Wednesday 29th April, according to her spokeswoman Marie-Claude Mallat (now confirmed).

Sass & bide, which celebrates its 10th anniversary this year, is currently mooting some kind of presentation (now confirmed). Ditto Tina Kalivas, Alice McCall, in addition to another big brand.

So check back in for more updates - also on the model front.

Myf Shepherd (pictured above), who turns 18 on April 8, may be back in town which would be great news for the event.

After being scouted by Chic Management early last year, and walking in the David Jones AW08 show, the Australia's Next Top Model reject made her main runway debut at RAFW 2008.

Shepherd went on to become a major new face at the Resort 2009 shows in New York, followed by the four-city, SS09 ready-to-wear season, the SS09 haute couture shows in Paris and most recently, the FW0910 season, in which, as we reported two weeks ago, Shepherd walked in an impressive 62 shows.

Last week Shepherd also enjoyed a cameo in New York Magazine's The Cut blog, which revealed that Shepherd would appear in a 12-page editorial spread shot by Matthias Vriens in the April edition of Numéro (and here are some of the shots). Now comes word that Shepherd may have also just bagged the Benetton FW0910 campaign.

Click here to see Shepherd's hilarious $60 shopping challenge on Modelinia, whose embed code doesn't appear to be working (tks Hot Caviar for the headsup).

So which other Oz model hatchlings could be route out of the nest for a first airing at this RAFW?

Watch this space.


15.00 Leona Edmiston, The Rose Garden, Botanical Gardens

18.30 Cheap Monday Customised Denim Tour/S/S Preview Event, Boutwell Draper Gallery

NAC Collective, Luxe Studios (all day)
Showings of SS09190 collections from: Tommy Hilfiger, Nina Maya, Adidas by Stella McCartney, Camper, RM Williams, OPSM, Sunglass Hut, Mezi Jewellery.

19.00 Toni Maticevski 2008-2009 Limited Editions, The Ivy Ballroom
TBC Maise

18.30 Vodka event

19.00 Friedrich Gray, UTS Atrium


10.00 camilla and marc, the OPT
11.00 Bec & Bridge, Cargo Theatre
12.30 Ginger & Smart, the OPT
15.30 Arnsdorf, Cargo Theatre
17.00 Wayne Cooper, the OPT
18.00 Therese Rawsthorne, Cargo Theatre
19.00 Nicola Finetti, the OPT

09.00 Dion Lee, off-site
10.00 Zimmermann, the OPT
11.00 Manning Cartell
12.30 Zambesi, the OPT
17.00 Ant!podium, the OPT
20.00 Diet Coke show, Cargo Theatre
21.00 Ellery, off-site

09.00 Konstantina Mittas, Cargo Theatre
10.00 Kate Sylvester, the OPT
11.00 Aurelio Costarella, Cargo Theatre
15.30 Marnie Skillings, Cargo Theatre
17.00 TV, the OPT
18.00 Jayson Brundson, Cargo Theatre
20.00 Kirrily Johnston, the OPT
20.30 Willow, Carthona House

09.00 Romance Was Born, Sydney Theatre Company
10.00 Lisa Ho, the OPT
11.00 Beat Poet, Cargo Theatre
12.30 The Innovators (Fashion Design Studio), the OPT
15.30 Sara Phillips, Cargo Theatre
17.00 Gary Bigeni, the OPT
19.30 Karla Spetic, the OPT
20.30 sass & bide, off-site

09.00 Christopher Esber, off-site
10.00 Anna & Boy, Rosemount Bar
12.30 Michael Lo Sordo, the OPT
17.00 Fernando Frisoni (closing)

TBC SOLO PRESENTATIONS (confirmed - but unsure of date/time)
The Cassette Society
Gail Sorronda + Dhini double show

Christian Lines (Fashion Design Studio)
Seema Pun (Fashion Design Studio)
Soeli Pedrozo (Fashion Design Studio)
Rachel Sherwood (Fashion Design Studio)
Saint Augustine Academy (Ready To Wear)
SU (Ready to Wear)




Fashby said...

Great coverage, can't wait to see which of our models will be back in time for Aus FW.

marian said...

oh I do hope the schedule fills up! last year was amazing. Four jammed days would be just fine.
fingers and toes crossed x

HotCaviar said...

Can't wait for you coverage, I always followed you at Fully Chic during this event... yay for Myf... she's just divine... there's a cute vid of her on Modelinia too, they gave her a $60 shopping challenge... ... wonder if sarah stephens will make it back... said...

Hey Patty,
Just letting you know the Maise show date has changed to the 21st of April due to clashed, we've fixed the article your linking to so the date is correct.
x Oyster

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