Saturday, June 13, 2009

Christopher Bailey, MBE

Burberry creative director Christopher Bailey is edging closer and closer to that Burberry Prorsum logo (a medieval knight on a horse). One hour ago, the Queen's 2009 birthday honours list was announced and Bailey, who joined the iconic British luxury house in 2001, has just been welcomed into the Order of the British Empire as a Member, for services to the British fashion industry. Bailey has a couple of rungs to go on the British order of chivalry before he is eligible to be knighted. But with a few more excellent Burberry collections under his belt, not to mention some more genius campaign casting, there may be no stopping him (well, unless he's a republican). Also just uploaded: a behind-the-scenes video of the making of Burberry's F/W 09/10 collection which stars Harry Potter star Emma Watson. The campaign was shot on the banks of the Thames in London, adjacent to Burberry's HQ, which is staffed by 800 across admin, design/photo studios and a cafe. The Watson get, and MBE, are good news for the 153 year-old company in the tough economic climate, which saw Burberry post a loss of 6 million pounds in the year ended March 31st. Also just awarded an MBE: Natalie Massenet, founder of e-tailer Net-à, which sells Burberry (among many other luxury brands) - but conversely experienced a 234percent profit hike in 2008.


S.A.A. said...

That's awesome for Bailey and I'm so glad he went with Emma, she's just so graceful.

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