
On Sunday, frockwriter posted a new video shot by Ryan McGinley that stars Abbey Lee Kershaw and advertises a South Korean fashion brand called Lewitt. In the vid, which was uploaded by a South Korean YouTube member, Kershaw climbs a building, pauses while contemplating jumping and then hurls herself into the void - with slomos of various outfit changes. It seemed like a bizarre concept for promoting fashion to young women in a country that boasts the world’s highest female suicide rate. And an even more questionable choice, given that seven models - including high profile South Korean Daul Kim – have committed suicide over the past two years. Four of them by jumping. The post divided opinion. Some slammed the video. Others slammed frockwriter, dismissing it as a non story. The latter might want to take up their beef with the plethora of other outlets that have since picked the story up. Those who linked back to FW include Perez Hilton, Pedestrian, Fashion Copious, Germany's Les Mads and Dutch news site nu.nl. UPDATE 09/08: In spite of the fact that Lewitt removed Kershaw's image from its website last week, with McGinley also having the video pulled from YouTube, the video is now online on the lewitt.kr website, complete with stills. Still no response, however, from either McGinley or Lewitt.








