Tamila Purvis blessed by Madonna and child

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AP via daylife

And you thought Kim Kardashian’s Twitter shoutout to Sylvie Markovina was a PR legup? Overnight, another Australian jewellery brand mentioned in last week's jewellery post, ManiaMania, just got a backpat from Lourdes Leon. Well, kind of. Madonna’s 13 year old daughter is the creative director of Madonna’s new Material Girl junior fashion line for Macy’s which launched a few days ago. Leon is also supposedly blogging for the Material Girl website. But even if she isn’t, the Madonna star factor alone is enough of a spotlight for anyone featured therein. According to bloggers who attempted to log on on the first day, the site crashed due to popularity, with Leon’s first blog post attracting 800 comments and the Material Girl Facebook fan page clocking up 4,900 fans. In a post entitled Rings! Rings! Rings!, accompanying two images - both unsourced - of rings from the year-old Sydney jewellery line, Leon noted:

"How amazing are these rings!?! They are almost like hand armor. They are all by Tamila Purvis form the Rosemount Fashion Week in Australia. The way she mixes up different rings is to die for.

We are seeing great rings everywhere! They are taking over the necklace trend".

It's a safe bet to assume that Leon and/or the Material Girl office spotted ManiaMania's work via British blogger Susie Bubble - who happens to be included on the Material Girl blogroll, was recently in Sydney for RAFW and blogged about ManiaMania on June 21st.

That Style Bubble post does not, however, mention the ManiaMania designers’ names. The brand is designed by Purvis, a well-known Sydney stylist (who works with Zimmermann, among many others) and art director Melanie Kamsler. Nor does the Style Bubble post use the same images that have been featured on Material Girl.

Kamsler does not get a lookin on Material Girl, and nor does the ManiaMania brand name or website, with Material Girl linking specifically to the separate Tamila Purvis website - which has no links to the jewellery site.

Consumers can (eventually) find ManiaMania if they look for it, however, with Google searches on "Tamila Purvis jewellery" quickly bring up references to ManiaMania.

Further down in the post, Material Girl tells you where you can buy some great rings immediately. You guessed it, Material Girl:

"We love these from Material Girl. Three totally different styles. The silver stackable rings have a romantic feel ($18.00), the gold tiger is just right for the daring girl ($16.00), and the large crystal ring is perfect for the vintage type ($16.00)!"

Update 04/07: Mystery solved. The shots are from a May 2 post on Purvis by French superblogger/photographer Garance Doré (who does not feature on the Material Girl blogroll). That post does not mention Kamsler either and nor does it mention the ManiaMania brand, however it does link through to the ManiaMania website, so it's curious that Madonna's outfit did not. Late yesterday, frockwriter managed to track Purvis down - the Material Girl cameo was news to her. But many thanks to Sacha Strebe and Leeyong Soo for the additional headsups this morning.

Purvis isn’t the only Australasian to be blessed by Material Girl Junior. New York-based, NZ-born Gala Darling also features on her blogroll.

In Vogue (Italia): Gail Sorronda

The last time we caught up with Gail Reid – the designer behind the Gail Sorronda label – was at the launch of the L’Oréal Melbourne Fashion Festival in March. She told us her agent had scored her a freelance gig with the Roberto Cavalli design studio in Florence. Four months later that’s yet to transpire, but Reid is at least en route to Rome on Monday for her first Italian fashion show and Cavalli is, she claims, on her guest list. On July 10, Reid will take part in the sixth edition of Who Is On Next, an emerging talent competition organised by Alta Roma and Vogue Italia. Reid is one of seven finalists in the running for the prize booty: 5,000 euros, a solo show at Milan Fashion Week and a standalone feature in Vogue Italia. All finalists get to show 13 outfits in the event's group show and take part in a special WION supplement in Vogue Italia’s September edition, so it’s pretty good exposure either way.

The (lady) boys of Spring Summer 2011

wwd

Andrej Pejic may have only done four shows during the just-wrapped Paris menswear season, but he proved the talk of the town. Since frockwriter caught up with his news on Friday and Saturday, where hasn't he been? A spot in WWD (above), complete with the headline "Gender bender", Fairfax's WA Today and The New Zealand Herald (and The Sydney Morning Herald on July 3), while influential modelling website models.com asked on Facebook, "Andrej Pejic is getting a lot of buzz lately, do you like his look?". Profiles popped up on Pages Digital and Tokyo Dandy, with the Beauty Hunter blog asking “Is Andrej Pejic the most androgynous male model on the planet?”. On Twitter, MusaKL reported "Everyone in Paris last week kept talking about this one model from Down Under: Andrej Pejic", while Homotography noted "i keep getting asked who's the blond in these shows" and “Even professional fashion databases are mistaking Andrej Pejic for a girl!” According to photographer Antonio Barros, "he was the icon of this season".

The big question - will all this buzz translate into bigger bookings for Pejic?

Beyond the Facebook mention, the chatter did not appear to cut any mustard with models.com, which curiously left Pejic out of both its top walkers and Top 10 Newcomers lists for the SS11 menswear season.

According to his Australian mother agency Chadwicks, Pejic was already booked for one advertising campaign in Milan next week. There is as yet no update on other bookings. But frockwriter predicts we may well see him in some capacity at next week's haute couture shows in Paris. Yes, they are women's shows but men make the occasional appearance.

The New York Times' fashion critic Cathy Horyn, meanwhile, made no mention of Pejic in her review of the week, but she did seem a little perturbed by the feminisation of the collections, which featured skirt-like shorts - and even dresses at Comme des Garçons.

Noted Horyn:

"men are having a hard time, as Hanna Rosin observed in an article in the current issue of The Atlantic, its tag line, “How women are taking control — of everything.” Men are wimping out, in the example of Judd Apatow’s chronic adolescent characters, or being mowed down by Beyoncé and Lady Gaga....You sensed a little of this problem at the shows, and it was not a pretty sight".

At least two other Australian men walked the Spring/Summer 2011 runways. Priscillas has yet to confirm exact show numbers, but they report their very cool-looking Jakub Vasak walked in at least Alexander McQueen, while Broed Dillewaard nabbed Louis Vuitton, Prada and Gazzarrini.


jakub vasak at alexander mcqueen SS11/style.com


broed dillewaard at louis vuitton SS11/style.com


Below is a great little video on the boys of Paris Fashion Week just-posted by Paris-based photographer Justin Wu.

Pejic makes a very brief cameo at 1.57.

Booked: FASHION by Mitchell Oakley Smith

Books on Australian fashion are few and far between. In fact Alexandra Joel’s Parade and Elina Mackay's The Great Aussie Fashion, both published in 1984 (with Parade reprinted in 1998) and David Meagher's 2008 Fashion Speak (in which Australasians account for half of Meagher's 14 designer profiles) are the sum total to date if frockwriter is not mistaken. Well now we can add Mitchell Oakley Smith’s first literary effort to this very slim list: FASHION, a 352-page book on Australian – and New Zealand – designers, published by no less than Thames & Hudson Australia, the local arm of one of the world’s most prestigious fashion and art publishers (to be sold internationally as well). Here is an exclusive preview of the cover: a Georges Antoni shot of Anthea Page in Toni Maticevski’s silk cotton voile and triacetate ballgown. According to the notes, the dress is from the Autumn/Winter 2006 collection and according to Oakley Smith, the shot was first published in Oyster.

The dress bears a strong resemblance to the "doona" dresses that were later presented by Maticevski in New York in February 2007 for the Fall/Winter 0708 season. And no, apparently that's no Photoshop job - the model is actually carrying an eski bag emblazoned with an Australian flag.

Sydney-based Oakley Smith is associate editor of GQ Australia and has been writing about fashion for four years, for publications including BELLE, Myer Emporium and The Australian.

Accompanying a fantastic selection of imagery (see below) are 50,000 words profiling 70 designers, including Akira Isogawa, Josh Goot, Zimmermann, Karen Walker, Kate Sylvester, Nom*D, World, Birthday Suit, Romance Was Born and Arnsdorf.

The book took Oakley Smith two years and he approached five different publishers before hooking up with T&H.

Available from August 1 ($79.95).








All images supplied by Thames & Hudson
(Top to bottom)
Toni Maticevski by Georges Antoni.
Ksubi
RM Williams
Fernando Frisoni
Chronicles of Never
Marnie Skillings

Sylvie Markovina gets a hand from Kim Kardashian

@kimkardashian


Yes we know about the potential power of celebrity when it comes to shifting product and how proactive many publicists are in getting product to celebs. That's no guarantee they will wear it - especially if the only inducement is free product. We also know Australia is producing some stellar jewellers, led by Jenny ‘Victoria’s Secret’ Mercian, Michelle Jank and Sarina Suriano. Well supremely talented, but little-known Australian jeweller Sylvie Markovina (who frockwriter first met in 2005 at the Mercedes Benz Startup competition) just received a massive PR shot in the arm courtesy Kim Kardashian. On June 6, Kardashian Tweeted two images of herself in Markovina's Art Deco-look, fluted brass 'Laneway' rings, together with the captions “What do u guys think about my rings? U like? Dope right” and “A close up! Kind of Edward Scissor hands [sic] style!”. The photos have been viewed almost 300,000 times on Twitter.

Markovina’s New York-based publicist/showroom, Melt Management, then got the story into US Weekly, which conducted an online poll “Would you wear Kim Kardashian’s wacky jewellery?”.


@kimkardashian

Melt Management's Courtney Porkolab tells frockwriter that high profile fashion stylist Karl Templar recently borrowed some of Markovina’s jewellery for a Vogue Italia shoot with Steven Meisel. Not everything that gets called in for photoshoots makes it into magazines of course, so let’s wait and see what comes of that. Melt also claims UK retailer Kabiri recently placed a US$13,000 order of Markovina's jewellery.

How did Kardashian get the merch in the first place? Via Rosemount Australian Fashion Week.

A Melt Management team travelled to last month’s event, spotted Markovina’s jewellery in Sydney, signed her and then, she reports, later forwarded a lookbook to Kardashian’s stylist.

The stylist requested some jewellery, so Melt gifted six pieces to Kardashian.

It should be noted that RAFW was also the launchpad for Jank, Suriano and Mercian. So evidently, it's not just the frocks that benefit from the publicity.

Two newer, equally bold jewellery brands to emerge at the event are Maniamania, which was first showcased in last year's Zimmermann show and Alexandra Blak, whose spectacular Lucite earrings were the key accessory featured in last month's Spring/Summer 2010/2011 Manning Cartel show.

Andrejyny

john galliano SS11 backstage/sonny vandevelde

Frockwriter mentioned that upwardly mobile Australian model Andrej Pejic made his international catwalk debut on Thursday in Paris in the Jean Paul Gaultier show. Well he had his second Paris runway outing yesterday courtesy of another equally high profile designer: John Galliano. There are two days left of the mens shows, where might he pop up next? Update 27/6: The answer is Raf Simons and, according to backstage snapper Sonny Vandevelde, today's Paul Smith show. The Paris runways are a long way from the east European refugee camps via which Pejic and his Serbo-Croatian family fled war-torn Bosnia in the 1990s before settling in Melbourne, where he attended University High School (whose other alumni include playwright David Williamson, entertainer Olivia Newton-John and MTV VJ Ruby Rose). Modelling for two years, full-time for one, Pejic's first modelling job was a cover - for Oyster magazine. Head to Sonny's blog to see more of Pejic and his runway colleagues backstage before and during Galliano's Charlie Chaplin-inspired show and the rest of the mens shows, including Gaultier, Issey Miyake and Dries van Noten.

Gemma Ward, action star?

mario sorrenti/vogue italia via dusty burrito

Well after last week's news that Gemma Ward has signed to play a small role as a mermaid in Pirates of the Caribbean 4, comes word that she may have been in Sydney this week auditioning for another action quadrilogy: Mad Max 4: Fury Road, which is due to be filmed in Australia. Ward’s Sydney model agency, Viviens, confirmed to frockwriter that Ward did indeed fly to Sydney this week to do a Mad Max “workshop” for two days at Fox Studios. Has she already been cast? Viviens was not sure and Ward's other agents were unreachable. The film’s cast already includes Charlize Theron, Nicholas Hoult, Teresa Palmer and Zoe Kravitz. Ward was of course an actress before she became the world’s number one ranked model on models.com, just 14 when she appeared in Elissa Down’s 2001 feature Pink Pyjamas. Ward then co-starred in Down’s critically-acclaimed 2008 feature, The Black Balloon, before moving on to the small role of ‘Dollface’ in Bryan Bertino’s 2008 thriller The Strangers.

Coincidentally, Ward lookalike Amanda Seyfried, now 25, was also 14 when she made her acting debut: playing Lucy Montgomery in the tv soap As The World Turns.

Seyfriend now has a ten year body of work behind her, including Mean Girls, Mama Mia!, Jennifer's Body and the tv series Big Love.

Ward hasn’t been twiddling her thumbs in the profile stakes – just not in Hollywood.

And a breakthrough role might well be just one casting call away.

Andrej Pejic mixes it up at Jean Paul Gaultier

jean paul gaultier SS11/style.com

Who was the intriguing, androgynous blonde at Jean Paul Gaultier’s Spring/Summer 2011 menswear show in Paris overnight? Melbourne’s Andrej Pejic, that’s who. Frockwriter knew it would not be long before Pejic appeared on a major runway and there he is in three outfits at JPG. Update: Pejic reports that he will also be doing John Galliano's show today. Since first popping up on our radar at Rosemount Australian Fashion Week last year, as reported by frockwriter, Pejic shot a 14 page editorial for Australia’s RUSSH magazine and headed to London, where the 18 year-old was snapped up by Storm Management. Pejic, whose mother agency in Australia is Chadwicks, is now repped by New Madison in Paris and I Love Models Management in Milan and has shot for Dazed + Confused Japan (see below), London-based magazines Libertine and Wonderland and Martyn Bal. Stand by for what could be his biggest career break to date: editorial (including a cover try) just shot by a major international photographic duo for the September edition of a major international fashion title.

Burberry Prorsum Spring/Summer 2011 menswear show streaming live

The Spring/Summer 2011 menswear season kicks off today in Milan. Several companies are live streaming shows, Burberry among them. As with last season, select merchandise will be available for preorder straight off the runway from the website from June 19-26th. In the case of this collection, 27 pieces of apparel (sizes 44-56) and nine styles of bag, with delivery promised within 4-6 weeks. The show is due to commence at 3.00pm Milan time (11.00pm AEST). Enjoy.

Meet Australia's next top male model Jordan Coulter - and his ass

mert & marcus/dsquared2 via fashion gone rogue

Jordan Coulter is Australia’s latest male modelling star. And here he is in all his glory modelling in the new Fall/Winter 2010/2011 ad campaign for Canadian fashion brand Dsquared2. His on-camera colleagues are Thomas Hoefnagels, Tyler Kenyon, Chanel Iman, Alla Kostromicheva and Iris Strubegger. All over 20. Scouted at the age of 14 by Gold Coast-based Kirk Blake, Coulter has been modelling for the past year. He turns 18 in December and is still at school. No, the photo is not full frontal and there is nothing sexually explicit about the pose. Nor is there is any suggestion whatsoever that anything untoward happened on the shoot. Nevertheless, it's a pervy shot and Coulter is a 17 year-old minor, who can’t vote or legally drink alcohol in either Australia or the US, and who is below the age of sexual consent in California, where the shoot took place.

The images are currently appearing in the pages of fashion magazines across the world and on numerous websites.

Coulter’s other gigs reportedly include Just Jeans, American Eagle, a Calvin Klein lookbook and the Dolce e Gabbana anniversary book (presumably to be unveiled at their show today, which celebrates 20 years of Dolce e Gabbana menswear).

In April, when Coulter was “rushed” to LA for the Dsquared2 shoot, Blake told The Gold Coast Bulletin:

“Mert and Marcus [photographers Mert Alas and Marcus Piggot], are pretty much the Gods of this industry so pretty much as soon as this campaign comes out, he will be known around the world or people will want to know who he is..... We now have to be very careful which jobs he will take, as his value becomes even greater with this new campaign under his belt.''

Frockwriter did make some effort to seek comment from both Kirk Blake and Scene Models.

Scene washed its hands of the matter in an email stating that it only manages Coulter's work in Australia and had nothing to do with the international booking. Blake declined to comment.

Model industry sources tell frockwriter that permission would have been sought from Coulter’s agent and, most likely, also his parents, to photograph him naked and that in fact he would have been paid a premium for doing so.

“It could be his big break” said one industry source.

“We just wouldn’t take the risk” said another; “if he’s that good, why not wait until he turned 18?”




mert & marcus/dsquared via fashion gone rogue

There are many reasons why fashion companies might want to exercise due diligence when it comes to photographing underage models.

In 2008, after questions were asked about a wet swimsuit image of then 13 year old Polish model Monika Jagaciak, IMG Fashion Asia Pacific banned under-16 models from Rosemount Australian Fashion Week. Ironically of course, Jagaciak is repped by IMG Models outside of Poland. Presumably, noone at IMG had a problem with her posing for that shot – or other provocative images while she was still under 16.

Also in 2008, following claims the company had published sexualized images of children in its marketing material, Australian department store David Jones went to the draconian length of banning all under-18 models from even its runway shows - and they don't include nudity.

Insisting on an 18+ workforce won't however guarantee immunity from scandal.

Yesterday, the David Jones board distanced itself from its own former ceo Mark McInnes, after one sexual advance too many prompted legal action from a 25 year-old David Jones employee and McInnes resigned in disgrace.

In March, several models over the age of 18 came forward to call out photographer Terry Richardson for inappropriate behaviour. Will Richardson perhaps one day find himself the target of a class action lawsuit?

What of male models?

In March 2003, Abercrombie & Fitch art director Sam Shahid was found guilty of sexual harassment and ordered to pay US$70,000 to 23 year-old former Abercrombie & Fitch employee Mladen Djankovich. Djankovich accused Shahid of touching him inappropriately and withholding advancement opportunities after he protested.

In December that year, Abercrombie & Fitch made the decision to discontinue its controversial quarterly publication, whose intensely homoerotic imagery – engineered by Shahid and photographed by Bruce Weber – had attracted considerable criticism. At the time one former model told WWD that Weber and Shahid sacked models who weren’t willing to pose nude and that Shahid was constantly pressuring models to “act sexier” on the set.

Just to clarify, to frockwriter's knowledge, none of the allegations revolve around anyone connected to the recent Dsquared2 shoot on which Jordan Coulter worked, but it's worth noting that there are plenty of new rumours flying about alleged sexual activity on fashion shoots involving male models.

In communications sighted by frockwriter, these include claims that young men have been pressured to masturbate themselves in front of parties present on photographic shoots, in order to get themselves 'in the mood' for jobs.

There has also been reference to something colloquially referred to as a "rape shed”, to which male models are said to have been lured.

At least one male model is said to have been emotionally disturbed by similar events.

Meanwhile, overnight came the sad news of yet another model death.

Top French male model Tom Nicon fell to his death from his Milanese apartment building, on the eve of the mens Spring/Summer 2010 show season, which starts today.

There are as yet no other details. Given the score of model deaths over the past two years - including multiple suicides – speculation has inevitably focussed on suicide.

Who knows what may have been troubling Nicon. One thing is for sure, however, the pressures in the modelling industry have never been greater.

All those involved in the supply line would be well advised to take stock of the situation. As noted by models.com’s Wayne Sterling last November, “We're dealing with human beings here, not inanimate mannequins”.

Or pieces of meat.