Monday, August 31, 2009

Andrej 2010




Frockwriter first noticed Andrej Pejic at Sydney’s Rosemount Australian Fashion Week in May. Then 17 years old, Pejic was a little hard to miss at Ant!podium’s show: he opened it. And many may well have assumed he was a she. The incredibly androgynous Melbourne-ite has been modelling for 12 months, turned 18 on Friday and is about to complete his HSC (Australian highschool final year exams), with his agency, Chadwick, prepping to send him overseas. After Jethro Cave (who appears on the latest cover of New Zealand’s NO magazine), frockwriter predicts that Pejic will be Australia’s next edgy male modelling star. In its August edition, Australia's Pagesonline dedicated eight pages to Pejic. And he features on no less than 14 pages in the new issue 30 of RUSSH, in this intriguingly-titled, Will Davidson-lensed editorial ‘Creep’.

According to Chadwick Melbourne director Matthew Anderson, the interest in Pejic bucks a dramatic, and quite sudden, conservative shift back to beefier male models in the Australian market.

Notes Anderson, “Over the last 12 months skinny androgyny shifted when the economic crisis hit. Within a three month period we went from scrawn to brawn. Myer going from using Jethro Cave to (former Brit rugby league player) Kris Smith is a good example. In times of economic crisis, subconsciously advertisers seem to be responding to strong guys who look like they’re going to save us. That all-American, chiselled jaw, Abercrombie & Fitch guy seems to be the flavour of the month again”.









all images: courtesy russh

13 comments:

marian said...

Hilarious moment at RAFW when Andrej opened the Ant!podium show - I was sitting next to the divine Ed in Chief of 10 magazine Sophia - she thought he was Jessica Heart after just seeing her in KAREN we had a good giggle after I mentioned she was in fact a he. They would make adorable siblings. I loved his cover appearance on OYSTER also.

Style On Track said...

How can a boy be so pretty?

DARIAN ZAM said...

Amazing what a difference 20 years can make. Back then, his option would have been to join Les Girls instead of Chadwicks. I'm not even joking.

A Colourful Guy Drowning In A Sea Of Penguins said...

Interesting... However, I don't find this young man's appearance to be that androgynous.

Jayne said...

No matthew, people stopped booking jethro cave because they didn't want little c**ts that couldn't even stay on the catwalk because... and affected the rude and arrogant attitude of a 'rockstar' when all they had was 23 chromosomes of one.

Kay said...

SNAP!! I see youre points jayne.. anyone seen the recent photos of him with his model girlfriend on cobrasnake.. What designers would want to use him! He looks quite dirty.. and his gf seems to enjoy getting her tits out (call me old or just old fashioned) shes the same one snapped naked with miss morton on cobrasnake earlier this year.. i know this doesnt have much relevance to andrej ... but i would like to say that i think he definitely has the potential to take over from cave.. hes quite stunning

Emma said...

Kay, do you have a link to those photos from the Cobrasnake? I had a bit of a look lastnight but couldnt find them.
x

Kay said...

Emma -

http://www.thecobrasnake.com/partyphotos/moshpit/IMG_0742.html

http://www.thecobrasnake.com/partyphotos/moshpit/IMG_0853.html

http://www.thecobrasnake.com/partyphotos/moshpit/IMG_0854.html

http://www.thecobrasnake.com/partyphotos/moshpit/IMG_0863.html

http://www.thecobrasnake.com/partyphotos/fuzzyfuture/IMG_8456.html

http://www.thecobrasnake.com/partyphotos/fuzzyfuture/IMG_8460.html

http://www.thecobrasnake.com/partyphotos/fuzzyfuture/IMG_8628.html

http://www.thecobrasnake.com/partyphotos/fuzzyfuture/IMG_8454.html

She must really like that bra..

Anonymous said...

it really looks like martin cohn.. are you sure its andre?

Patty Huntington said...

stranger things have happened i imagine but, well, you'd assume an agency would know which jobs its models had booked.

Emma said...

thanks kay! she really seems to love that pose

Jayne said...

^Ewwww.... she's skanky, he's skanky. Yuck! ^

More celeb kids and wannabe's in holey underwear, looking dirty with ciggies hanging out of their mouths at after parties on cobrasnake... just what we need more of!!!

Bring on boys like Andrej and a return to beauty I says!

Anonymous said...

he is an amasing young boy. He has a style, he is beatifull. he obviesly did not have a great success in Australia (who knows why) but I hope he will have more luck in Europe. Well done Andrej!

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