Wednesday, August 20, 2008

Alice McCall on SHOWstudio

alice mccall via SHOWstudio

Three weeks after Oz module Abbey Lee Kershaw negotiated a 16.3 hand, geodesic armour-plated Friesian stallion for a Dazed & Confused shoot via Nick Knight’s SHOWstudio, Alice McCall gets her video turn.

McCall features in Knight’s new Future Tense video project, which has been produced in collaboration with Hywel Davies and was inspired by Davies’ new book 100 New Fashion Designers.

For the project, Knight says that he approached:
“a wide variety of designers including Pierre Hardy, Rodarte, Peter Jensen, Lutz, Todd Lynn and Henrik Vibskov, to create films of between 30 seconds and three minutes”.

alice mccall via SHOWstudio

McCall’s work, ‘Untitled’, features stop-motion film of a model changing into and out of McCall garments, cut to music by Brisbane band The Grates.

The piece draws on McCall’s rock chick heritage.

Prior to launching her label at Australian Fashion Week in May 2004 (and stints working for Buddhist Punk and sass & bide), McCall spent 10 years in London working as a stylist with stars such as Natalie Imbruglia, Kelis, Blondie, Marianne Faithful and Destiny’s Child.

Broadcast online on SHOWstudio from 18th August through 18th September, according to the films will also be shown at Diesel's Bond Street store during London Fashion Week, which runs 14-19 September.

The week prior to that, as frockwriter reported previously, McCall is due to make her New York Fashion Week debut: off-schedule on September 5 at


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