Saturday, August 2, 2008

Goot to go: Goot on schedule at LFW

josh goot

Josh Goot still won’t return frockwriter’s calls. But no matter. Two days after London Fashion Week organisers told this blog that Goot would be showing in London next month, comes the release of LFW’s provisional SS09 schedule and there is Goot’s name: pencilled in for 9.30am on LFW's closing day, Friday 19th September.

Goot is a three-season veteran of New York Fashion Week, where his small off-schedule shows were at times lost in that city’s gargantuan event - which embraces up to 300 shows a season, two-thirds of them off-schedule.

The designer is about to join a far more compact, manageable, schedule which boasts some of Britain’s most prestigious fashion names.

Yes London Fashion Week is a fraction of the size of the New York, Milan and Paris events. Many buyers and media representatives simply give London a miss and use the week as a breather in between New York and the Milan/Paris juggernaut.

On the plus side, London is regarded as a creative hotbed and there is considerably less competition for media coverage.

Representing a mixture of British fashion establishment and the avant-garde, the other names on LFW's SS09 schedule so far include:

• Marios Schwab
• Christopher Kane
• Richard Nicoll
• Giles Deacon
• Roksanda Illincic
• Luella Bartley
• Eley Kishimoto
• Julien Macdonald
• Issa
• Aquascutum
• Paul Costelloe
• Temperley London
• Paul Smith
• Jasper Conran
• Jaeger London
• Nicole Farhi
• Adidas by Stella McCartney
• Vivienne Westwood Red Label

The only show venue clue listed with Goot's name is "W1" - aka London's West End, which includes Piccadilly Circus, Mayfair, Park Lane, Leicester Square as well as Bond, Oxford, and Baker Streets.

Given Goot's track record, the venue is most likely to be spartan and edgy, as in a small art gallery or a refurbed industrial space. And definitely nowhere near Julien Macdonald's preferred W1 venue: the glitzy ballrooom of the Park Lane Hotel.

Although it will be Goot’s first time at London Fashion Week, he won’t be the only Aussie on the schedule.

Goot will join London-based, Oz-raised Richard Nicoll and also hot newcomer Louise Markey.

As yet unknown in Australia, Markey moved to London in 2003 after completing a Bachelor of Fashion from the University of Technology.

Markey worked for Burberry designing womens' shirts, before undertaking her Masters at London’s Central Central Saint Martins fashion college.

Markey made her LFW debut in February with her LF Markey label, as part of the Central Saint Martins graduation show.

On Thursday 18th September she will be one of four finalists in LFW’s big buzz Fashion Fringe competition.


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