David Jones Spring/Summer 2009/2010

OK folks, I'm heading down to Fox Studios to cover David Jones Spring/Summer 2009/2010 season launch show. The plan is to cover live on the spot. Think back to Rosemount Australian Fashion Week and the temporary rolling news format that the blog took that week. For those of you who don't already use Twitter, I have opened up a Twitter widget to the right-hand side so that you can follow the tweets and TwitPics. Just click on the links to see the shots. Pending work commitments, I will try to come back to the blog a little later for a more considered wrap.

So far have been unable to secure backstage access, which is a shame but if David Jones doesn’t want one of the world’s best backstage photographers at its show – Sonny Vandevelde, who is welcomed backstage at the shows of most of the international luxury brands stocked by DJs – then what chance does little old frockwriter have? Sonny is invited but has to sit in the audience.

This time last year we did run some great backstage stuff of the girls taken by Kent Vaughan (Mr Frockwriter FYI), a makeup artist who was working at that show for Estee Lauder but who has since moved over to Shu Uemura. Conveniently perhaps Shu Uemura has since picked up the David Jones show reins from Lauder. At the February show however - to which frockwriter was not invited - backstage security searched bags of all personnel entering the premises looking for cameras, so security has evidently been stepped up.

Plenty of people who work on shows take photos for their own records, including the models themselves. Frockwriter wonders if DJs plans to also confiscate mobile phones.

Leaving to one side those photographers whose sole interest in taking shots of half-naked models getting dressed, backstage photography generates considerable positive coverage and buzz about fashion shows.

Frockwriter also asked for a list of the complete model cast. Apart from Miranda Kerr, Jennifer Hawkins and one or two others, most of the models at these store parades remain nameless.

Chic Management has 17 models in the show, from a cast of what DJs informs us is a cast of 37.

Beyond Kerr, here are the Chic Management names were were allowed to report:

Rachel Rutt
Annabel Maitland
Anna J
Camille Yi
Charlotte Lohmann

As for the SS0910 trends backed by DJs for this season, going from the DJs release, we can expect to see harem pants, safari jackets and lightweight trenches, boyfriend jackets, animal prints, stripes, embellishment and lots and lots of colour.

Colour was also the brief for the makeup team.