Saturday, August 1, 2009
greg kadel via models.com
In one of those frustrating moments that one encounters whilst straddling old and new media, on Thursday I was given 13 out of 28 pages of Greg Kadel's edgy 'Come as you are' spread in the upcoming September edition of Vogue Australia, which is out August 5 and celebrates the title's 50th birthday. As I tweeted before the launch, the story stars model mates Catherine McNeil and Abbey Lee Kershaw, who appear semi-nude in several shots. But while both models have disrobed for international magazines, even recently posing topless together in Terry Richardson's 2010 Pirelli calendar, you could count the number of times Vogue Australia has published arty images of bare breasts on one hand. Most likely, on several fingers. It's a beautiful editorial and one that Vogue's critics, who accuse the magazine of being staid, boring and useless, might well hope signals a gutsy new direction. I was given permission to blog the shots after Monday. Overnight, Kadel released four shots to models.com so they are now in the public domain.
Click here to see the rest.
Interestingly, MDC gave its blog post on Kadel's images the headline "Rubyfruit jungle", an obvious reference to McNeil's dalliance with Australian television personality Ruby Rose Langenheim.
This episode has provided an interesting illustration of how old media struggles to grasp the way new media works.
At time of writing this post News Ltd had yet to publish a single image of the September covers on any of its websites, including vogue.com.au and The Australian, in spite of the fact that the latter paper had first dibs on images of the covers in today's edition. For domestic readers who had access to the print edition, that is.
International publishers were offered the images for use on Monday - three days after the covers were first unveiled, effectively creating a double embargo.
Fashion fans, meanwhile, have already scanned the covers from today's print edition of The Australian and the images are wending their way across the net.
So much for control.
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