Thursday, August 20, 2009

Myer backstage at RSFF

sonny vandevelde

Herewith an exclusive preview of Sonny Vandevelde's backstage portfolio from Myer's SS0910 show last night in Sydney, in which we saw a lot of colour, a lot of dresses, "statement shoulders", as Myer face Jennifer Hawkins referred to the silhouette in our video chat - even if 'the Balenciaga shoulder' is what we called it at RAFW four months ago - and rather a lot of eveningwear. The show commenced with an eveningwear medley from various designers and closed with Aurelio Costarella, the Perth eveningwear specialist who has spent the past few years showing at New York Fashion Week. And who told frockwriter last night that, GFC notwithstanding, there are still plenty of Australian women who think of nothing of spending $2500 on a special dress. Costarella also observed that showing in New York is "less stressful" than showing in Sydney.

Toni Maticevski's new Maticevski Sweethearts line also enjoyed an outing. That's Maticevksi's new bridesmaid-skewed line of dresses that is fully customizable up to a size 24. Did any plus size models get a guernsey in that section? Not a chance. After making such a song and dance about including plus size models in Myer's suburban shows, it seemed like a lost opportunity at last night's high-profile launch event.

The cast included Australian haute couture queen Alexandra Agoston, fresh from the Paris couture shows, ANTM Cycle 5 winner Tahnee Atkinson, Rachel Rutt, Simone Kerr, runway veteran Tanya G and Tallulah Morton.

For more pics from the show head to Sonny Photos.

all photos: sonny vandevelde


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