antipodium via refinery29
Congrats go to Geoffrey J Finch and his partners Ashe and Fenella Peacock, whose Antipodium brand has just - ie minutes ago - won the fashion category of the 2008 Qantas Spirit of Youth (SOYA) Awards.
Antipodium was originally opened by Ashe Peacock as an antipodian-specialist fashion boutique and PR showroom in London in 2003.
In 2006 Peacock, Antipodium director Finch and Peacock’s Perth-based sister Fenella launched the Antipodium label – and things went so spectacularly well, they swiftly dismantled the rest of the operation.
Debuting at Australian Fashion Week in May this year, the brand will add David Jones to its rapidly expanding stockists' list in February 2009.
Frontman/designer Finch, now 25, left his native Toowoombah for London in 2004.
He wins A$5,000 in cash, A$5,000 in flights – which he says he will use to build up Antipodium’s US business – and a mentorship with Peter Morrissey.
After collecting his Perspex trophy on stage, the self-taught Finch tells frockwriter that he was asked by the show’s host how he felt competing with more traditionally-trained designers. Two cases in point: the two other SOYA 2008 fashion finalists Dion Lee and Reiss Radvanyi.
His response was:
“I took the back door to fashion”.