Friday, July 10, 2009

n00bs: Strummer

At the end of the recent Creative Sydney showcase I attended, Edwina Hagon (left above) and Gina Cole came over to introduce themselves and their label Strummer. I liked their style and their SS0910 collection - particularly the sweet dresses, relaxed tailoring and these very cool peep-toe boots (below). But while Strummer has yet to deliver its second season, the twentysomething Sydney duo's fashion pedigree is impressive. They are both graduates of East Sydney TAFE, while Hagon also has a business degree from UTS and Cole, patternmaking qualifications. They met at Hussy, where Cole worked as design assistant for four and a half years, before moving on to Lover as production coordinator. Strummer already has 18 Australian stockists, including Perth's ELLE, Melbourne's Cyberia, Brisbane's Violent Green and The Grand Social, with the UK's Bespoke Boutique soon to be the first international stockist.

all images: strummer


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