Sunday, July 19, 2009

Lock, stock and three smoking aliens

campaign brief

Super cool campaign from Sydney ad agency Kastner & Partners for Fisher Space Pens, to commemorate the 40th anniversary of the Apollo 11 moon landing. Created by Darryn Devlin and Dan Foster with photography by Sean Izzard and retouching by Cream, the campaign depicts three smartly besuited aliens, each bearing a Fisher Space Pen in their breast pocket. The tagline reads, “Civilizing space since 1968” (the year the pens were first used by NASA for Apollo 7). The Fisher Space Pen became indelibly linked with the US space program after Buzz Aldrin and Neil Armstrong used one to fix a broken switch on the lunar module, allowing them to return safely to the space capsule after their historic moon walk. Given that the aliens resemble Ozwald Boateng-outfitted gangsters from Guy Ritchie's 1998 Lock, Stock and Two Smoking Barrels, frockwriter is not sure where civility fits into things. But interestingly, the campaign follows the release of Prada’s SFX-heavy Fall 2009/2010 lookbook (below), for which animal heads, abstract sculptures and graphic designs were Photoshopped onto the heads of several models.

campaign brief

prada FW0910 lookbook via fashionologie


Paul Hayes said...

Aliens - they're so hot right now.

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