Thursday, September 17, 2009

Burberry to stream live from London Fashion Week

burberry FW0910/burberry

Surely everybody knows by now that Burberry is ditching its regular Milan show digs this season to help celebrate London Fashion Week's 25th anniversary by closing the event with its Spring/Summer 2010 womens runway show at 6.30pm on Tuesday 22nd September. Well officially, there is another day of shows after that but it sounds a little like the Milan show schedule, which drags on with a few lowkey presentations, while the larger fashion caravan moves on to the next city. What you may not know is that Burberry is planning to take a leaf out of Dolce e Gabbana's books and stream its show live to the net. Just head to, where apparently there may be even be some form of comments facility. A fantastic move on Burberry's part and one that frockwriter predicts we will be seeing a lot more of in seasons to come.


A Colourful Guy Drowning said...

From a biz standpoint this is a very smart move on Burberry's part. More and more people want to see fashion without that pre-imposed filter on it that we call the "fashion elite".

U.S. based urban fashion brand, Baby Phat, did something similar this year at NYFW when they streamed their show live to the Jumbotron in Times Square. By all accounts - I was watching the commentary via Tweeter - the show brought the Square to a complete standstill.

Baby Phat's creative director, Kimora Lee Simmons, talks about the move a little bit here: and I'm sure more commentary about it will trickle down in the days to follow.

Midnight traveller said...

That is very exciting news! Live streaming? ha. Awesome. Fantstic. I love fashion and how it's creativity streams to even the marketing!!

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