Saturday, September 19, 2009
The Fast and the furious: Mark Fast casts size 14 models, loses stylist at London Fashion Week?
matches fashion twitpic
Some claimed that City Chic’s recent plus size fashion show at the Rosemount Sydney Fashion Festival was an “historic” moment, because it was the first time larger models had been included in a major fashion event. Given that City Chic has not traditionally been integrated with the regular fashion industry, but remains a plus size retailer, frockwriter is not convinced. Myer recently made a lot of noise about including plus size models in its suburban spring fashion shows – but refused to incorporate them into its most high profile media showcase in Sydney. Why? Your guess is as good as ours. Well London-based Canadian knitwear designer Mark Fast has just broken with fashion tradition - and may well have made history - not by making a big song and dance about creating specifically for larger sizes, or by incorporating a token fat girl, but by simply including several size 14 models in his Spring/Summer 2010 show, which has literally just wrapped at London Fashion Week. The remainder of the cast included Aussie Rachel Rutt, who continued her assault on the SS10 season by closing the show. With even Vogue UK editor Alexandra ‘No size 0’ Shulman expressing doubts just one week ago that she would be seeing larger sample fashion sizes any time soon, frockwriter predicts we are going to be hearing a lot more about this show in the days ahead. Particularly since one hilarious early Twitter report suggests that Fast’s stylist may have quit over the casting. Related: Fast's stylist didn't quit over the casting of size 14 models, she was fired - source. Click here for the complete collection on wwd.com.
Labels:
body image,
knitwear,
london fashion week,
mark fast,
SS10
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10 comments:
stylist didn't quit. was let go over her resistance to the idea.
If they did quit, I hope wherever the stylist has gone they find their missing brain. She's hot.
who was the stylist anon?
Stylist, E Kurihawa... lets just say Mark Fast is about the universal celebration of the body in fabulous knitwear and we love it!
is there a number i can reach mark on?
See here -
http://fionagarden.wordpress.com/2009/09/19/mark-fast-ss10-size-12-show-opener-stone-cold-fox/
- for a shot of the model who opened the show - a knockout size 12. Will be posting more backstage images soon...
Mark and his team can be reached through www.markfast.net
Antipodium did it better at RAFW! Also the plus size models in this runway are about a foot shorter than the other models, which makes it seem more like a last minute PR stunt than a grand gesture its a token gesture.
my guess is that this show wasn't cast by the brilliant Russell Marsh...
@ Fashion Hayley:
A foot shorter? Hayley is 5'9", Laura is 6' and Gwyneth is 5'11". Time for fact checking there love.
Hasn't Jean Paul Gaultier been using significant (rather than token) quantities of + size models in his shows for several years?
I guess he uses a lot of unconventional models though, so I can see how it's different from just casting plus women.
Also, that model in your twit pic has a ridiculously sexy body, to the point where I can see where most designers are coming from in casting very slender models, with the girl pictured I'm too busy staring at her T&A to notice what she's wearing.
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