Monday, February 15, 2010
Today WWD has yet another story about social media. Yes we all know many brands are live streaming shows and that the new media uptake is accelerating. What really caught my eye however was a handful of figures that they had managed to extract from various fashion houses delineating what percentages of either their press lists - or, according to WWD, their total guests lists - are suddenly being thrown open to bloggers. For companies that have either already shown in New York or are about to show: 10 percent of Nicole Miller's press list was reportedly comprised of bloggers. Tory Burch's guest list, 15percent. Vivienne Tam's press list, 20percent (200 bloggers). Ports 1961's guest list, 35percent. And the guest lists of both Walter and Temperley London: a whopping 40percent.
Against this backdrop, frockwriter feels the need to point out that the Paris shows organising body, the Chambre Syndicale, in all its wisdom, has just refused to accredit Melanie Hick. That's the Melbourne-based fashion editor of The Vine – Fairfax Digital's youth-skewed news website. As recounted to frockwriter, “We don’t accredit websites” was the response she was given while attempting to organise her upcoming FW1011 shows trip.
Fantastic to see that however quickly other parts of the fashion world are embracing the digital age, the French establishment continues to discriminate against even online professionals.
Of course the Chambre Syndicale has accredited a few websites in the past – style.com and Fashion Wire Daily two examples.
However as the organisation informed me back in early 2007, when I switched from being the fashion reporter for The Sydney Morning Herald to that of its online arm smh.com.au, and then again six months later, the fashion reporter for News Ltd's news.com.au, they’re not accrediting any "new" ones. Fairfax Digital and News Digital Media only operating two of the highest traffic news media websites in Australia.
Seriously, get a grip. And then go get a clue.
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