Thursday, July 15, 2010
Bluralism, apparently now also a legit advertising medium
etro via TFS
Each time frockwriter has brought this subject up over the past 15 months, it appears to have rattled the cages of the flat earthers, who like their photography crystal clear. The deluge of blurry images taken on cellphones at Rosemount Australian Fashion Week in April 2009 - christened "Bluralism" - was denounced as "a demonstration of the failure of new media". Three months later, when we reported that New York’s Stephen Weiss studio had staged an exhibition of artists' cellphone images, one commenter noted “New media is an interesting, rapidly expanding force... but how does this compare to that of other entities that actually create imagery that has a lasting impact culturally”. What to make, then, of the Fall/Winter 2010/2011 advertising campaign from Italian fashion brand Etro, which bears a distinct resemblance to blurry, amateur, backstage cellphone photography? Irrespective of whether or not a cellphone was actually used for the job, or the effect was achieved in post-production, that's precisely the look Etro appears to have been trying to achieve. Those crazy Italians. Further details on the campaign, ie names of the relevant creatives, have yet to emerge.
all images: etro via TFS
Labels:
advertising,
bluralism,
etro,
FW1011,
photography
Blog Archive
-
►
2013
(66)
- ► April 2013 (7)
- ► March 2013 (25)
- ► February 2013 (14)
- ► January 2013 (13)
-
►
2012
(115)
- ► December 2012 (6)
- ► November 2012 (10)
- ► October 2012 (10)
- ► September 2012 (4)
- ► August 2012 (15)
- ► April 2012 (17)
- ► March 2012 (12)
- ► February 2012 (7)
- ► January 2012 (7)
-
►
2011
(153)
- ► December 2011 (4)
- ► November 2011 (8)
- ► October 2011 (11)
- ► September 2011 (14)
- ► August 2011 (5)
- ► April 2011 (10)
- ► March 2011 (22)
- ► February 2011 (20)
- ► January 2011 (21)
-
▼
2010
(330)
- ► December 2010 (32)
- ► November 2010 (30)
- ► October 2010 (28)
- ► September 2010 (43)
- ► August 2010 (16)
-
▼
July 2010
(39)
- Nicole Trunfio is "stepping in" for Miranda Kerr
- In 2007, Gemma Ward was the world number one model...
- Catherine McNeil to get her own issue of Vogue Aus...
- Now even Palazzo Versace's pool boy can wear Versace
- There's no other store for maternity wear like Dav...
- Did the then "almost unemployed" Lara Stone neglec...
- Is Nicole Trunfio Miranda Kerr's understudy?
- Chanel, Yves Saint Laurent and others reportedly t...
- The thorn bird
- Abbey Lee Kershaw and Catherine McNeil to replace ...
- Blue rondo à la Turks & Caicos: Behind-the-scenes ...
- Jenny Mercian dresses Lara Stone for French Playboy
- Australia's Next Top Model channels Stirling Cooper
- Dempsey Stewart and Ella Verberne charm the pants ...
- Sarah Lorimer anchors Leona Edmiston's Spring Summ...
- Girls (and boys) on film
- Givenchy's gender bender
- Nicole Kidman's burning ring of fire
- From the shop floor to page one
- Tiah Eckhardt, the new face of Eres lingerie
- Australia's next top Photoshop job?
- Young blood
- Bluralism, apparently now also a legit advertising...
- First look: Julia Nobis and Broed Dillewaard for M...
- BVLGARI's LOLCATS
- Yes, Emma Balfour did shoot Céline's Fall/Winter 2...
- A breast man: Tom Ford on "becoming post-human" an...
- Another empowering image courtesy of the fashion i...
- Jean Paul Gaultier's Perla
- Seven years after it had three photographers jaile...
- Abbey Lee Kershaw walks Chanel (again), makes worl...
- The shock of the nude at Armani Privé
- Tiah Eckhardt ties the knot, confirms Eres, auditi...
- Christian Dior's little shop of haute couture
- Forever Young
- Frockwriter turns two (and maybe, one day, pro)
- Tamila Purvis blessed by Madonna and child
- In Vogue (Italia): Gail Sorronda
- The (lady) boys of Spring Summer 2011
- ► April 2010 (18)
- ► March 2010 (17)
- ► February 2010 (29)
- ► January 2010 (16)
-
►
2009
(415)
- ► December 2009 (10)
- ► November 2009 (7)
- ► October 2009 (7)
- ► September 2009 (18)
- ► August 2009 (32)
- ► April 2009 (131)
- ► March 2009 (26)
- ► February 2009 (50)
- ► January 2009 (31)
-
►
2008
(229)
- ► December 2008 (23)
- ► November 2008 (31)
- ► October 2008 (34)
- ► September 2008 (63)
- ► August 2008 (26)
- ► April 2008 (1)
-
►
2007
(56)
- ► August 2007 (7)
- ► April 2007 (8)
- ► March 2007 (7)
- ► February 2007 (25)
-
►
2006
(42)
- ► November 2006 (2)
- ► October 2006 (5)
- ► September 2006 (17)
- ► April 2006 (16)
2 comments:
My eyes hurt -_-
Yeah, yeah you're a genius, ahead of your time, etc.
If naysayers put your ability with a camera down Patty it's probably just a reflection of how uninformative your coverage of RAFW was last year. You might be a skilled commentator but with a lot of your coverage consisting of terribly inadequate images with no information or insight people might have wondered what the point was to some of your posts. Sometimes being first doesn't say any more than nothing at all.
Post a Comment