Sarah Lorimer anchors Leona Edmiston's Spring Summer 2010/2011 campaign

Frockwriter shot backstage at Leona Edmiston’s Spring/Summer 2010/2011 fashion show in April, presented on the eve of Rosemount Australian Fashion Week at Quay restaurant within the Overseas Passenger Terminal, Sydney’s luxury cruise liner terminus. The show was also the backdrop for this ABC Art Nation story on fashion bloggers. Here is a preview of Edmiston’s SS1011 campaign, which was shot by Ujin Lee and will be unveiled in August in Edmiston’s 21 stores across Australia, as well as London and LA. It stars Sarah Lorimer, who is obviously an Edmiston fave, since she not only featured in the show but also the brand's SS1011 lookbook. Click the image above to see the full-size landscape image.





















all images: supplied exclusively to frockwriter by leona edmiston