Saturday, July 17, 2010

Tiah Eckhardt, the new face of Eres lingerie

Back in January, frockwriter first mentioned that our well-placed sources had Australian model Tiah Eckhardt replacing Lara Stone as the new face of French luxury lingerie brand Eres. Last week we confirmed it. It's big news for Eckhardt because Eres is a high profile brand and, well, the incumbent is currently ranked the world number one on Below is the complete Fall/Winter 2010 2011 Eres lingerie campaign, shot by David Bellemere, which has just gone up on the Eres website (hat tip to Isaac for the headsup). Eckhardt shot the campaign in January, three months after giving birth to Finley Victoria, her daughter with model Patrick Delaney. Just three weeks after giving birth, she shot this Alex Goddard music clip.

Post baby body or not, the Eres campaign is a personal triumph - pardon the pun - for Eckhardt, who reports in a story written for Oyster magazine that when she first entered the modelling business, she was told her curves were not welcome.

Eckhardt recently republished the story on her blog, The Light of God and Girls:

"2010 made Australian Fashion Week the sixth I’ve participated in since my first in 2004. I’m not counting my unofficial first- 2002- where mid-high school year I ventured out of the comfort of my parents’ Perth home and across our great land just to be told I was too fat and, confusingly, too plain and too weird.

Thanks for the self-esteem boost guys, I also nearly failed school that year. My heart goes out to the little dolls I’ve seen at show castings ever since. The blisters from your baby-hooker shoes will heal but the ego-wounds won’t. I’ll give you the name of my therapist, say Tiah sent you. Oh… and I mean foot therapist, she does a great pedi. Don’t even bother with the other kind.

Just like that social-climbing bitch at school – yeah, you know the one: insecure and nerdy but desperate to hang out with ‘the cool kids’ – Australia’s fashion industry equivalents aren’t above cutting to the bone with the cheapest possible blow in order to assert themselves. As what one would wonder? A part of the international scene? Good luck. Just because you can bitch out on a chick for having tits and an arse as good as Karl Lagerfeld can doesn’t mean you can make clothes like him. And even it would seem The Kaiser’s coming around to a bit of woman’s-woman nowadays, booking the likes of Lara Stone and Claudia Schiffer for Chanel. Miuccia too, sending out Victoria’s Secret models for Prada and Marc Jacobs pulling a similar act with Elle MacPherson at Louis Vuitton.

Surprise! And not just at the international collections’ casting choices, but at the fact our country is still maintaining its tradition of not ‘getting it’ until two seasons too late. You’d think in 15 years we would’ve caught up. Or at least rebelled and begun a rebel faction in the cafeteria. But no no, as a collective we’re still chasing along after the popular kids, repeating what they do and what they say (but with delay) in a desperate bid to fit in most of the time. I look forward to 2012 when this year finally sets in and we see at least a C-cup on the runway, or anyone over 21".

Eres is Eckhardt's second inernational lingerie campaign, after Agent Provocateur in 2007. Her other international work includes campaigns for Iceberg, John Richmond, Westfield London and a profile in the December 2008 edition of French Playboy.

all images: patrick bellemere via eres


deedee said...

wow, I love her bitchy rambling. Now shut up, thanks.

Anonymous said...

Interesting to note she says something about "even Karl Lagerfeld coming around to some curves", and next to the images on their website is a note from Lagerfeld about the Eres/Chanel co-branding.
Pre-emptive perhaps?

Fiona said...

It's a beautiful campaign, very elegant- J'adore!

bed frame said...

That model is so hot. She has a perfect body. Her skin looks so soft. She looks gorgeous in all of that underwear. I think anything that she wear she will still look stunning.

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