myf shepherd, not shepard, at christian dior haute couture SS09 - and definitely not alexandra agoston-o'connor/getty
Frockwriter doesn’t want to be too hard on the poor old worker bees over at ACP, especially in the wake of today’s news that this week’s edition of Grazia carries a mere 11 pages of ads and advertorial. Whilst Woolworths reports that it is moving Grazia from the prime checkout position in “the majority” if its 780 stores to the general magazine section, due to slow sales - amidst predictions that circulation figures for the December quarter, due for release next month, are expected to be lower than the 70,000 of the initial audit. But look for all the time that the “acp.com.au” domain name spends on this blog every day, we are disappointed that a few key details seem to be getting lost in translation.
Firstly, accompanying Grazia's online haute couture diary from Alexandra Agoston-O’Connor today, is an image from yesterday’s Christian Dior show in Paris, together with the caption:
“Alexandra walks in the Dior haute couture spring 09 show in Paris”.
Guys, that is not Agoston-O’Connor at all, but in fact another Australian model, Myf Shepherd.
FYI this is Agoston-O'Connor in the same show:
christian dior SS09 haute couture/getty
Memo to ACP stablemate Harpers Bazaar moreover, that is in fact the correct spelling of Shepherd's surname, as distinct from “Myf Shepard”, as is reported today by the Harpers' team re Shepherd's new incarnation as muse for the Superfine denim brand (which frockwriter reported last week):
We all make mistakes. But, you know, if indie blogs and web forums which don't have your gargantuan resources (not to mention advertising) can get it right, then why on earth can't you?
It's not like you spend so many hours newsgathering your own original stories that you don't have the time to check.
Sadly this is neither the first time that Harpers has called Shepherd Myf "Shepard":
Nor even the second occasion: