Friday, February 13, 2009

The Exit strategy of Jason Wu

Well it’s not quite page one of Paris Vogue but Myf Shepherd looks to have gotten off to a cracking start with her second New York Fashion Week by making today's cover of US fashion industry ‘bible’ WWD. Shepherd was snapped during a fitting with Jason Wu, which could well mean that she has also bagged Wu's show - one of the week's hottest tickets. Wu has emerged as the hottest rising star in the US fashion business thanks to the personal endorsement of one Michelle Obama on two extremely high profile recent occasions. Wu's show will take place at 5am Saturday morning Sydney time (1pm Friday 13th in NY) at Exit Art on 10th Avenue.

America’s new First Lady chose a Jason Wu one-shouldered ivory gown to wear for the Inaugural Ball on January 20th.

Obama also appears in a magenta Jason Wu cocktail dress on the March cover of US Vogue.

Wu's website reportedly received four million hits within 24 hours of the Inauguration – and sales appointments for his FW0910 collection are said to have tripled.

The collection is inspired, says Wu, by fairy tales. Which pretty much sums up the designer's career thus far.


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