Sass & Bide on the cover of today's WWD.
It might just be a beaded cotton camisole and not their signature jeans - they have to share page one billings with Earl Jean on that regard - but it's a cover nonetheless.
And it follows one week after Collette Dinnigan made WWD's page one with a white lace dress from her resort 2009 collection, styled up with yet another floppy hat:
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