Friday, September 26, 2008

Abbey Lee's sterling last day effort

versace SS09/getty

It seems not even Abbey Lee Kershaw's Australian agency can keep up with her schedule. Two days ago Chic Management director Kathy Ward told me Kershaw had been booked for a Gucci exclusive in Milan - which would have made the second season in a row. Well that's a kind of exclusive. Literally the second Gucci wrapped, Kershaw walked in Wednesday night's Alessandro dell 'Acqua show, followed by four of Milan's biggest shows on Thursday: Max Mara, Pucci, Fendi and Versace. And something tells me she ain't doing it for 'trade'.

Of course last night's Versace show was not the end of Milan's show schedule. It was, however, most definitely the end of the big superbrand shows. Once again organisers crammed Milan's main events into a hectic four days.

The Milan shows continue on through Friday and Saturday with a number of smaller names, including several internationals. Three cases in point Spain's Agatha Ruiz de la Prada and Australian Wool Innovation 'protégés', Jean Pierre Braganza from London (mentor Karl Lagerfeld) and Kristian Aadnevik from Norway (Donatella Versace).

The fashion caravan of buyers and media will be very keen to make tracks for Paris, which kicks off in unusually early high gear this season, with the Paris runway debut of Brit 'enfant terrible' Gareth Pugh due to take place at 5.00pm on Saturday at the Palais de Tokyo.

Noone is going to miss that - and presumably, not Kershaw, who features on the cover of Dazed & Confused's October edition wearing Pugh, as part of the magazine's special Nick Knight tribute to the designer.

As frockwriter reported earlier this month, a limited edition of the magazine will be distributed at the show.

Click here to see the complete Versace show on
Click here to see the complete Pucci show on
Click here to see the complete Fendi show on
Click here to see Alessandro dell'Acqua on
Click here to see the complete Max Mara show on


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